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ŠKODA is making the SUPERB an even more tempting proposition for buyers thanks to the introduction of a new SportLine Plus model and a raft of extra equipment for the SUPERB. The range expansion celebrates the incredible success of the SUPERB in the UK, and further distances ŠKODA’s award winning hatch and estate from the sector competition.

SPORTLINE PLUS

The new SportLine Plus model is priced from £29,330 OTR and has been added to the range to meet significant customer demand. Combining the striking design package of the standard SportLine model with a raft of additional equipment, it delivers even better value for money for customers. SportLine Plus models are equipped with Columbus satellite navigation with 9.2-inch touchscreen display and integrated Wi-Fi, heated front seats, blind spot detection, electronically operated boot and progressive dynamic steering.

Despite this impressive quantity of additional equipment, the SportLine Plus model only commands a £1,500 premium over the standard model – a 40 per cent saving over the individual option costs. Available to order from today (4 April), the SportLine Plus is priced at £29,330 for the hatch version, and £30,645 for the Estate.

A choice of three petrol and two diesel engines is offered, with the option of four-wheel drive and six-speed DSG automatic gearbox. The range-topping 2.0-litre TSI 280PS 4X4 can sprint from 0-62mph in just 5.8 seconds, while the 2.0-litre TDI 150PS emits just 113g/km, making it an attractive option for company car buyers.

Featuring 19-inch Anthracite Vega alloy wheels, sports design bumpers, sunset glass, and black gloss trim treatment on the grille, wing mirrors and window surrounds, the Hatch version has a rear black spoiler while the Estate has black gloss roof rails and a body-coloured spoiler.

The standard kit list also includes Bi-Xenon headlights, front and rear parking sensors, Drive Mode Select, dual-zone climate control, KESSY keyless entry and cruise control. A sports chassis lowers the car’s ride height by 15mm, and an XDS electronic differential lock ensures sharper handling.

Interior enhancements include a three-spoke Super Sport multifunction steering wheel with silver stitching, quilted Alcantara sports seats, LED ambient lighting, carbon dashboard trim, aluminium pedals and black headlining.

As part of the range update, the standard SportLine model has been reduced by £470 and its specification realigned to include the Amundsen 8-inch satellite navigation system in place of the Columbus system. This means that buyers can access the sporty looks of the SportLine for an even more affordable price.

SUPERB RANGE

It’s not just the sporty models that benefit from an update. All models except the entry-level S receive a boost in equipment at no additional cost. SE and SportLine models gain front and rear parking sensors, while SE L Executive models gain front and rear parking sensors, Blind spot detect, Keyless entry and a colour trip computer. Range-topping L&K models gain even more equipment with a heated multi-function steering wheel, ventilated seats and rear-view parking camera all added to the standard specification list.

All updated SUPERB models are available to order from 4 April 2018 with deliveries of the new SportLine Plus model expected late June.

Article source: www.skoda.co.uk

› ŠKODA AUTO opens central exhibition and sales location in southeast Asian city-state
› From May 2018, the Czech brand will initially offer five ŠKODA model series
› ŠKODA AUTO CEO: "Entering the Singapore market is a further step in implementing ŠKODA's Strategy 2025."

Mladá Boleslav, 22 March 2018 – ŠKODA AUTO will also be delivering vehicles in Singapore from May this year. On Thursday, ŠKODA AUTO has opened its showroom in the Southeast Asian city-state. The importer and trading partner is Volkswagen Group Singapore (VGS). At its market launch in Singapore, ŠKODA AUTO will be offering five models.

“In Strategy 2025, we set out plans to expand ŠKODA’s global presence from 102 to a total of 120 markets. Entering the Singapore market is a further step in the consistent implementation of this plan,” says ŠKODA AUTO CEO Bernhard Maier.The brand takes off in Singapore with the ŠKODA RAPID SPACEBACK, OCTAVIA and OCTAVIA RS, the SUPERB, and the SUVs KAROQ and KODIAQ. On Thursday, representatives of ŠKODA AUTO and Volkswagen Group Singapore (VGS), which will act as an importer and trading partner, have opened the central exhibition and sales location. New vehicles will be delivered to customers from May 2018. ŠKODA AUTO has invited all owners of a ŠKODA vehicle in Singapore to the opening.Although the city-state government has introduced a cap on private car registrations, Singapore’s automotive market is regarded as a stepping stone to entering Southeast Asia.The company’s further internationalisation and the conquest of new markets are key areas of action set out in ŠKODA’s Strategy 2025. Other cornerstones of the strategy include the topics of electromobility, autonomous driving and connectivity, the digitisation of products and processes and expanding the traditional automotive business to cover a wide range of mobility services. With this strategy, ŠKODA AUTO intends to grow in two dimensions: vehicle sales shall continue to rise, while new business areas such as digital mobility services will also support the brand’s growth.

Article source: www.skoda-storyboard.com

ŠKODA has launched the next instalment of its Driven by Something Different series, featuring British recording artist, Paloma Faith.

Milton Keynes, 20 March 2018: ŠKODA’s latest creative is based on the brand’s Driven by Something Different ethos that celebrates individual spirit, self-confidence and a desire to stand out from the crowd; attributes shared by its customers.

Taking a starring role is ŠKODA’s latest partner, music artist Paloma Faith. The advert follows Paloma through a series of flashbacks as she fights to make it in the music industry. It depicts her struggling to fit in as a young child to performing to empty pubs, to an iconic moment early in her career where she rebukes a music executive for not listening to her sing. The flashbacks are juxtaposed with images of her now as she enjoys chart-topping success and a new period in her life as a mother.

Paloma’s forthright determination is eminently captured in the advert, which has also been turned into a feature-length music video for the ad’s soundtrack, Make Your Own Kind Of Music, performed by the songstress.

Created by Fallon London, the advert was directed by acclaimed music video director, Georgia Hudson, who has recently worked with P!nk and Ellie Goulding. The multi-channel campaign kicks off on 24 March with the full 60 second version that will air during ITV’s The Voice. The soundtrack, specially chosen by ŠKODA to mirror its message of self-confident individuality is available to listen to via streaming services.

Speaking about the new advert, Paloma Faith said: “It’s been strangely emotional to see my life on screen and I think ŠKODA has done a fantastic job capturing my journey. ‘Make Your Own Kind of Music’ is a song that really resonates with me. It’s about a fearlessness of being who you are and it’s a message that stands out strongly in the advert.”

Kirsten Stagg, Head of Marketing, ŠKODA UK, commented, “Paloma is an inspirational person who champions confidence and individuality and she stood out as the perfect choice to take Driven by Something Different that one step further. Her new role as a working mum reflects the modern-day family pressures that a lot of our customers will identify with and she will be the face of our family-friendly SUV, the ŠKODA KAROQ.”

Paloma Faith is also working with ŠKODA for its Driver’s Seat Initiative, in partnership with The Prince’s Trust – a programme which aims to give young adults a platform to learn new skills in a discipline matched to their artistic interests; such as music, art and photography. The Driver’s Seat Initiative is open to those aged between 16-25 who are not currently in employment, education or training and who exude a Driven by Something Different attitude.

Article source: www.skoda.co.uk

Backseat bickering and sibling squabbles have been an on-going issue for parents since the invention of children. But now, thanks to the introduction of an innovative noise-cancelling front seat headrest, parents can enjoy their journeys and concentrate on driving.

Featuring ŠKODA’s new QuarrelKancel™ technology, the newest addition to the brand’s range of accessories features in-built speakers that can be deployed by the driver within seconds of a rear seat fracas breaking out.

Available exclusively as an option for the all-new ŠKODA Karoq, the noise-cancelling headrests are activated at the touch of a button via the ŠKODA infotainment system. The system can also work in ‘automatic’ mode, and can ‘listen’ for the first signs of an argument.

The system was conceived by ŠKODA’s Chief of Family Relations, Professor Si Lence and Special Projects leader, Dr April Fürst. “To create this technology, we recruited a ŠKODA ‘Scream Team’ – a group of volunteers dedicated to solving this global parenting issue,” explained Lence.

“We tested 1,000 families over 10,000 miles and identified that 80dB, the sound equivalent of a vacuum cleaner, is the pitch most unbearable for parents,” added Fürst.

Developed in partnership with sound specialists CANTON, the speakers are engineered to continuously monitor, measure and react to the in-cabin child decibel level. Once activated, the speakers generate unique sound waves that intelligently block out bickering but still allow parents to hear essential road noises, such as emergency sirens.

We know backseat bickering is a serious issue for our customers, the hotline to the Family Relations team is constantly ringing with parents at a loss of how to solve the problem,” said Lence.

“This is why we have spent thousands of hours coming up with this stress-busting solution. We’re the first manufacturer to offer an accessory this smart and we think it will change the lives of many parents throughout the UK, we certainly might see fewer grey hairs.”

The noise-cancelling headrests are the latest item in ŠKODA’s range of acclaimed accessories, which already include an inbuilt umbrella holder, integrated ice scraper and virtual boot pedal.

Article source: www.skoda.co.uk

ŠKODA AUTO is going to produce models that run purely on electric at their Mladá Boleslav site. As of 2019, the brand will also be manufacturing electrical components for plug-in hybrids. The production of electric vehicles and parts is a significant step in the implementation of the brand's future strategy.

“ŠKODA's future will be electric," says ŠKODA AUTO CEO Bernhard Maier. "By 2025, we plan to offer five purely electrically powered models in various segments. We are pleased that the first all-electric ŠKODA will be built in the Czech Republic. This decision underlines the Group’s confidence in the ŠKODA workforce. This is an important step for the future of the SKODA brand and the Czech Republic as an automotive location.”

In addition to producing electric cars, the Mladá Boleslav plant will also be manufacturing electrical components for plug-in hybrid models of several Volkswagen Group brands as early as 2019.

ŠKODA's first electrified series model will be launched in 2019: the ŠKODA SUPERB with plug-in hybrid drive, which will roll off the Kvasiny plant production line. Mladá Boleslav will then manufacture the first purely battery electric model in 2020. At this year's Auto Shanghai, the manufacturer presented its vision of electric and autonomous driving with the electric study ŠKODA VISION E.

Electrifying the ŠKODA model range and producing electrical components for the Volkswagen Group are among the cornerstones of ŠKODA Strategy 2025. Other key areas of action include digitising products and processes, conquering new markets and expanding the company’s business areas from traditional automotive engineering to a wide range of mobility services.

Article source: www.skoda-auto.com

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